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NOSTALGAI RECORDZ/
Nostalgai artist · Eastern European dance-pop · EDM
NRZ / ARTIST 01Sergéy
Pop after exile—free, queer and uncompromisingly personal.
Artist bio
Sergéy is the current recording name of Belarusian singer-songwriter and actor Sergey Ulyanov, who previously released music as Ray (Рэй) and ULYANOOW. His songs appeared on radio and television in five countries, and he performed concerts and festival sets in six: Belarus, Russia, Ukraine, Türkiye, Mexico, and the United States.
Read full biography
After political pressure in Belarus, the war and displacement from Ukraine, he rebuilt his life in Los Angeles. Earlier in his career, he publicly performed a heterosexual pop persona; today he no longer separates the queer person from the artist.
The 2026 Ray anniversary project is released through his own label for artists in exile. Sergéy created its mastering, design, editorial concept and continuous vinyl mix without generative AI.
“Don’t lose yourself. Keep fighting—and your sun will rise.”
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Anniversary vinyl
3 editions
Ray marks ten years of Sergéy’s first album with three limited anniversary vinyl editions.
RAY / ULYANOOW / SERGÉY · 2013—2021
Artist Catalogue
Cover by cover: open a release to view its track list.
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EPK / SERGÉY / LOS ANGELES
Belarusian singer-songwriter and actor; founder of Nostalgai Recordz.
Sergey Ulyanov is based in Los Angeles and records as Sergéy; his earlier recording names are Ray and ULYANOOW.
- Names
- Ray · Рэй · ULYANOOW · Sergey Ulyanov · Sergéy
- Languages
- Belarusian · Russian · English
- Inquiries
- Press · licensing · partnerships · booking
Downloads
Ready-to-use editorial materials
Download the complete archive or choose an individual file. Every asset belongs to the SERGÉY music project.
ZIPComplete SERGÉY media kitAll documents and approved images in one download.PDFRAY one-sheetConcise release overview for editors, radio, and partners.PDFRAY press releasePrint-ready press release.DOCXEditable press releaseEditable copy for producers and editorial desks.DOCXFull press & speaking kitBiography, editorial angles, selected coverage, and speaking topics.PDFMedia & publications archiveDocumented press timeline and publication record.JPGApproved headshotCurrent high-resolution artist portrait.JPGWife Wife approved stillApproved film still for editorial use.
Press photos
10 files for media and partners
Download an image at its full available resolution. Credit: Courtesy of SERGÉY Ulyanov / Nostalgai Recordz.
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Current press headshot · Download ↓
Los Angeles portrait with the Hollywood Sign · 2026 · Download ↓
ULYANOOW campaign portrait · Download ↓
Wife Wife · approved editorial still · 2026 · Download ↓
ULYANOOW archive campaign portrait · square · Download ↓
ULYANOOW archive campaign portrait · square · Download ↓
Ray campaign photograph · horizontal · Download ↓
Ray campaign portrait · Download ↓
Ray campaign portrait · square · Download ↓
Ray archive photograph · square · Download ↓English-language profiles
Direct international context in English.
- 01Human Rights First
Never Lose Yourself: How Music Helped Sergey Reclaim His Future
The essential current profile: music as survival, the former straight pop persona, displacement and rebuilding an authentic creative life in the United States.
- 02Unfiltered Stories
Targeted in His Country for Being Gay
An English-language video profile about anti-gay persecution, migration and rebuilding a creative life in the United States.
Russian & Belarusian profiles
Original reporting with hand-edited English context.
- 01GPress
Sergey from Minsk on moving to the U.S., trauma and self-acceptance
Original title: Сергей из Минска о пути в США, травмах и принятии себяA public reprint of the KYKY / Just Got Lucky profile on growing up gay in Minsk, trauma, therapy and beginning again in Los Angeles.
- 02Зеркало
The Belarusian whose Naviband performance went viral explains how he won asylum in the U.S.
Original title: Помните парня, который спел песню NaviBand и стал звездой TikTok? Он рассказал, как получил убежище в СШАA reported profile connecting the viral Belarusian-language performance, Sergey’s earlier music career, political displacement and successful U.S. asylum case.
- 03Асацыяцыя беларусаў у Амерыцы
Sergey Ulyanov: anti-gay bullying, U.S. political asylum and pursuing Hollywood
Original title: Сяргей Ульянаў — цкаваньне з-за арыентацыі, палітычны прытулак у ЗША і пакарэньне ГалівудаA long-form Belarusian interview covering music, identity, political displacement, the viral TikTok moment and starting over in the United States.
- 04SOTAvision
“I was ready to end my life”: Sergey Ulyanov on self-acceptance and LGBTQ+ advocacy
Original title: «Я был готов уйти из жизни»: открытый гей Сергей Ульянов о принятии себя и борьбе за права ЛГБТК+A direct first-person video interview about queer identity, bullying, survival and years of LGBTQ+ community work.
Music press & milestones
Coverage documenting releases and key career moments.
- 01GPress
Sergey Ulyanov releases a song in support of LGBTQ+ teenagers
Original title: Песня Сергея Ульянова в поддержку ЛГБТИК-подростковCoverage of the independent ballad and video This Is My Love, released with crisis-support information for LGBTQ+ teenagers.
- 02Коммерсантъ
Low-altitude plagiarism
Original title: Плагиат низкого полетаKommersant’s coverage of the public authorship dispute involving Ray’s Universe and IOWA’s Bad Weather music videos.
- 03Радыё Свабода
Who could become the year’s musical discovery? Shortlist and video
Original title: Хто можа стаць музычным адкрыцьцём і героем году. Шорт-ліст + відэаRay appears in the musical-discovery shortlist for the 2016 Heroes of the Year awards.
- 04Sputnik Беларусь
Subtitles included: a Belarusian-language video enters Russian music television
Original title: Субтитры прилагаются: клип на «мове» попал в эфир музканала в РФCoverage of Byvaj.by entering rotation on Russian MusicBox—a rare Russian television placement for a Belarusian-language music video.
- 05Наша Ніва
Pop singer Ray: full immersion
Original title: Поп-спявак Рэй. Поўнае пагружэннеA contemporary profile of Ray’s Belarusian-language single Byvaj.by, his Studio SOYUZ period and the making of his first album.
- 06Musecube
Meet Ray · Issue 107
Original title: Musecube-знакомства. Выпуск 107: РЭЙThe earliest surviving long-form profile, documenting Ray’s Belarusian television debut and the first music video, Eternity.
Editorial selection: direct profiles, video interviews and reporting that documents musical milestones. Titles and previews are hand-edited for this page; every link opens the original source.
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